Baskit is unveiling the next generation in men’s underwear: Organic Underwear. The Pure collection, featuring 100% pure organic cotton, will be available at select specialty stores and online at Baskitwear.com beginning March 6, 2009.
Baskit’s “Pure” collection is made from 100% pure, organic cotton. It is grown using environmentally friendly farming processes, in environmentally appropriate areas. Baskit then processes the cotton using methods which comply with the EU Flower certification, the most recognized organic certification in the industry.
The Pure collection will be available in a jock, a bikini brief, a low-rise trunk and Baskit’s signature boxer. The body of the garment will come in super white (bleached using oxygen instead of chemical bleaching processes), a natural beige color (the color of cotton in its unprocessed state), and charcoal-black.
Is going green with your underwear an extreme form of social-conciousness? Eric Schwers doesn’t think so. “Most men wear underwear. We buy a lot of the stuff. If we can each do something simple and easy to promote a greener planet, why shouldn’t we?”For a sneak peak at all of Baskit’s new Spring 2009 collections